Public service advertisements outdoors and in subway stations in English and other languages.
A public service announcement is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.
Creative assets focus on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message that we can be #AloneTogether.